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Thinking about transforming your start-up? We know how

BlueSense is a business intelligence management consulting firm. We are the trusted advisors to some of the country’s leading startups, technology companies and a handful of international institutions. Our expertise, experience, scope, and knowledge of organisational challenges allow us to address problems that no one else can.

Core Competencies

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Strategy

As a consulting firm, we work with organizations like yours to plan for sustainable growth by identifying the issues unique to your company + develop a plan to help you attain your set goal. Our advice is based on a deep understanding of the stages of company growth from infertile through to maturity and diversification.

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Learning

At BlueSense, we work with our clients to build + up-skill team capabilities and skills at every level and every opportunity. We do this to help build internal support, get to real issues, and reach practical recommendations. We bring out the capabilities of clients to fully participate in the process and lead the ongoing work.

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Advisory

Founders are arguably the most important group in an organisation. They usually have the most overt power and their decisions have implications for the entire organisation; yet the founding/executive team is often poorly resourced to accomplish its tasks. Our advisory services creates a space for executives + founders alike to get replenished for their task ahead.

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Strategy

As a consulting firm, we work with organizations like yours to plan for sustainable growth by identifying the issues unique to your company + develop a plan to help you attain your set goal. Our advice is based on a deep understanding of the stages of company growth from infertile through to maturity and diversification.

icon

Learning

At BlueSense, we work with our clients to build + up-skill team capabilities and skills at every level and every opportunity. We do this to help build internal support, get to real issues, and reach practical recommendations. We bring out the capabilities of clients to fully participate in the process and lead the ongoing work.

icon

Advisory

Founders are arguably the most important group in an organisation. They usually have the most overt power and their decisions have implications for the entire organisation; yet the founding/executive team is often poorly resourced to accomplish its tasks. Our advisory services creates a space for executives + founders alike to get replenished for their task ahead.

Some Clients

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leeds-logo
payhippo-logo
easme-logo
hashvest-logo
hugo-logo

ICRC-logo
medecins-logo
lifestore-logo

Some Client Reviews

BlueSense led an in-depth growth session with our executive team to identify practical and high-potential growth drivers for our start-up. Our team was impressed by the frameworks and recommendations and still refers to them today when crafting strategy. BlueSense is insightful and collaborative and I would highly recommend working with them.

Andrew Garza

Cofounder + COO
Lifestores Pharmacy

We’ve had over 5 learning + advisory sessions with BlueSense and each time, my team and I leave with a renewed sense of purpose and clarity. Most recently, we had a eureka moment during a leadership session with BlueSense that changed our mission and the trajectory of our company for the better. They’re exceptional with their work.

Tonye Membere-Otaji

Founder + CEO
MVXChange

Academic researchers looking to study management issues in Nigeria often struggle to find credible research partners. However, BlueSense was instrumental in managing a research project focused on client interactions in the banking industry. Everything was coordinated professionally without me having to physically be present in Nigeria. I was happy with quality of the results and look forward to partnering with them again for future projects.

James Adeniji PhD

University of Leeds

Case Studies

Hugo Technologies


In March 2017 we started a project for a company that needed to setup operations in Nigeria. The essence of the company was to build a data-entry centre in Nigeria for US large wholesalers. We mapped out a strategy for the company and built a business plan to help develop systems of operation. By August 2017, we had run assessment centres for over 300 qualified candidates and picked out about 20 candidates to setup the founding team.

We started with a skeletal office in Ibadan of 5 data-entry staff. Setting up infrastructure for 24/7 fibre internet, 24/7 power, managed budgets, forecasts, US clients’ expectations, hired, oriented, trained + trimmed team to help the business thrive. By August 2019, we had grown the team from 0 to 60 people with 15 virtual staff, 45 Ibadan staff + 10 Lagos staff. As at December 2020, the company had grown 200 staff strong with a country manager, C-Suite executives + an Executive board + an Advisory board.

We added ₦5.2b value to the company’s bottomline.

Hash Vest


Hash Vest is a US based fintech that allows immigrant communities in the US, invest in their local stock market back in their home countries. In July 2021, we started developing a Go-to-Market strategy for a fintech looking to set-up operations in the US. Our approach was firstly to understand what the company was trying to achieve. Once we understood the vision, we then developed an action plan that we collectively agreed on would help the company attain set vision. We researched market clusters to understand the communities would majorly reside; our research helped us understand what State or City, Indian immigrants for example, lived. Their occupation of choice, the average household income, buying power, and major clusters.

For the route-to-market, we conducted a market analysis (what does the market look like) to understand the user needs, market dynamics, client capabilities, competitors + possible partners. Market segmentation + selection (whom do we go after and how), allowed us understand how to target + segment the market-base. Our marketing mix study (what do we sell and where do we sell) helped us understand how to best price + promote the platform. User acquisition (how do we gain and retain customer) helped us understand potential user awareness, interest, evaluation + commitment to the product. All of this allowed us develop a strategy deck that helped the company add 100K users to their platform in the first 90days.

We added ₦100M value to the company’s bottomline.

MVX


MVX is a platform that allows users hire vessels, barges + ships for long term use / the transportation of cargo across Atlantic waters. In June 2021 we spoke with the leadership at MVX. We had to sit-down with each executive to figure out what their pressing challenges were. We also spoke with a few of their teammates to see how they navigate their roles + what challenges they had to deal with on a day-to-day. This helped us take a closer look at the situation + develop a leadership curriculum for the organisation.

We led an intensive leadership workshop for the company that allowed us showcase leading research in the leadership space + also illustrate our findings on the best solves for the challenges they were dealing with on a day-to-day. After the workshop we had a group case for the leadership to solve collectively. Since our workshop, staff retention at the company has grown by 17%, employee engagement has also grown to 85%. The leadership also work better, collaboratively + have better insights into their respective teams.

We added ₦5M value to the company’s bottomline.

How We Work

How we work: we support organisations through a detailed diagnostic-approach; researching organisational problems to find out what challenges your company+teams on a day-to-day; then build out proactive solutionsthat utilise our expertise + experience to solve your most pressing problems and attain set goals & objectives.


  • 49

  • 90 DAYS

  • $100M+

  • Projects Executed
  • Average Project Length
  • Added to Client Bottomline

45

Projects Executed

90 DAYS

Average Project Length

$100M+

Added to Client Bottomline